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Behind the Rankings: The Role of an SEO Audit in Vermont’s Competitive Market

SEO stands for search engine optimization. This process helps in ranking websites so that they receive higher traffic, more sales, and better business growth. But implementing SEO strategies is not enough for a business to grow in the long run. You also need to ensure that the SEO moves are working optimally.

Optimization strategies ideal for today might not be equally effective tomorrow. In simple words, depending on market conditions, customers’ preferences, and several other factors, optimization also takes turns.

There should be a process in place to understand the alternations taking place in the market space and their impact on the existing SEO moves. This is where the concept of a SEO audit comes in.

Through this process, an enterprise can get a clear idea of how the business in question is working at present and where the scope of improvement lies. Consulting a company that offers services related to SEO audit in Vermont remains a wise choice for those who wish to stay updated about their business’s SEO status.

We conduct technical audits, off-page audits, on-page audits, and local SEO audits to find out whether your business page is working at its optimal capacity or not. Here are a few aspects that make SEO audit essential for all businesses regardless of their scale of operation and domain.

It Detects SEO Weaknesses

Gone are the days when putting the most-searched keywords in the right places was enough for SEO optimization. Now, Google updates its algorithm regularly. Therefore, the parameters necessary for a website to stay optimized and perform efficiently alter quite frequently.

Therefore, an SEO strategy and setup working for several years is not likely to meet the present-day demands of Google. As a result, the website that once earned you impressive returns will now fail to fetch you even organic traffic.

But, you can deal with all these issues without much ado by resorting to an SEO audit.   Audits detect the sources of inefficiency in an existing SEO set-up and help you revamp the optimization accordingly. Conducting audits regularly makes sure that your website never falls short of what Google wants.

It Figures Out Marketing Flaws

SEO moves remain inherently entwined with marketing performance as well. Almost all marketing strategies of an online business stay rooted in SEO tools and tactics. If the SEO fails to perform optimally, the marketing plans will also fetch little return.

This is where SEO audit becomes essential. Sometimes business owners feel baffled about the sudden fall in their marketing ROI. If you look at your SEO setup carefully, you might find out the underlying reason for this abrupt downfall.

Be it social media marketing, PPC, or Google ads, an optimally functioning SEO remains critical for successful marketing campaigns.

Therefore, by implementing SEO audits, you can find out the loopholes in the process and fix them to make your marketing strategies more profitable. For reliable SEO audit solutions, choose VT Web Marketing’s high-end services.

Keyword Ranking Tracking

With the help of an SEO audit, you can understand the movement of your website’s keywords. All websites contain numerous keywords that remain responsible for the site’s visibility, traffic, SERP ranking and more.

Keywords also play a critical role in determining the overall performance of a business website. Therefore, if you can detect the position of your keywords, you can gauge the performance level of your website as well.

Using the advanced SEO audit tools, you can check if your website’s keywords are moving upward along the ranking list or otherwise. If the movement has been upward, you have nothing to worry about. However, for downward movement along the ranking list, you need to pay additional attention to avoid performance bottlenecks.

Measures the Existing Competition

A SEO audit is not all about measuring your website’s performance. It also involves checking the rival websites as well. Through this process, you can understand your business’s position with respect to your competitors.

This is critical for any business aspiring to penetrate deeper into the market and planning expansion. This comparative analysis often includes a wide spectrum of parameters such as backlinks, keywords, and strategies used by your competitors. .

This gives you a fair insight into where you might have gone wrong or have an advantage.  On the other hand, if you find something considerably effective in your rival’s sites, you can change your content strategy accordingly.

Identifies Technical Glitches

SEO audits also identify the technical glitches that often slow down websites or create 404 error pages. Both these factors affect the website’s performance. When pages load at a snail’s pace, visitors feel impatient, and they instantly leave your page to check your rival’s.

In short, you lose a customer owing to longer loading times. On the other hand, if you have backlinks and a customer clicks it and gets redirected to a 404 error page, you are least likely to recover the customer again.

Similarly, technical glitches can be a major reason for your business’s poor performance, loss of revenue, and more.

SEO audits help enterprises make informed decisions and plan with minimum risk. When you know what needs to be done to get to the goal, you can allocate your resources more effectively. This is why SEO audit is necessary for all businesses.

If you are looking for a reliable SEO agency in Vermont for an SEO audit, you can choose VT Web Marketing without any hesitation. We offer comprehensive solutions through which you can measure your business page’s status in terms of indexing, off-page and on-page performance, backlinking scenarios, and more.

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Client Reviews

Becky Kilimnik
Becky Kilimnik
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Ryan of VT Web Marketing is a joy to work with. He's very courteous, helpful, and informative. I recently reached out to him for support and he spent nearly an hour with me on the phone, walking through everything step by step. For me, customer support is everything, and this company has that in spades. Highly recommend!
Marilyn Konopka
Marilyn Konopka
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I had the pleasure of working with Ryan, Larissa, and Joe at VT Web Marketing for our WordPress website, specifically for The Stowe Basketry Festival. Their work was nothing short of exceptional, showcasing their expertise in WordPress and delivering outstanding customer support. VT Web Marketing created a captivating and user-friendly website that perfectly captured the essence of our festival. Their attention to detail and seamless integration of our branding elements impressed us immensely, resulting in a visually stunning website. What truly set them apart was their exceptional customer support. Throughout the project, their team displayed utmost professionalism, promptly addressing any concerns or questions we had. They went above and beyond to ensure that our website not only looked amazing but also functioned flawlessly. Their expertise in WordPress optimization strategies helped us achieve significant online visibility. The enhanced SEO techniques implemented by VT Web Marketing boosted our festival's online presence, attracting a wider audience and contributing to its overall success. I highly recommend VT Web Marketing for their top-notch WordPress services and excellent customer support. They are experts in creating impactful online experiences that drive results. Kudos to the team for their outstanding work!
Jenna Baird
Jenna Baird
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I am absolutely thrilled with the exceptional service provided by Ryan and the talented team at VT Web Marketing. They transformed our Shopify website for Baird Farm, a maple syrup producer and retailer, with their impeccable attention to detail, cost-effectiveness, responsiveness, and top-notch quality work. VT Web Marketing demonstrated remarkable cost-effectiveness, delivering outstanding results without straining our budget. Their pricing structure was competitive and offered excellent value for our investment. Ryan and his team's attention to detail was truly impressive. They meticulously examined every aspect of our website and flawlessly executed the project. The team's responsiveness was outstanding. They kept us updated throughout the process and promptly addressed any questions or concerns we had. Their commitment to providing exceptional customer service was evident in their timely communication. The quality of work delivered by VT Web Marketing surpassed all expectations. Our website now beautifully showcases Baird Farm's essence. The design is captivating, the functionality seamless, and the overall user experience exceptional. The advanced features implemented have significantly boosted our online presence and sales. I highly recommend VT Web Marketing to anyone in need of a reliable and skilled team to transform their Shopify website. Ryan and his team's cost-effectiveness, attention to detail, responsiveness, and quality work were outstanding. Our experience with them was fantastic, and we eagerly anticipate future projects with VT Web Marketing. Five stars all the way!
Pascale Savard
Pascale Savard
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I have had the pleasure of working with Ryan at VT Web Marketing in Stowe, Vermont on a number of web design and development projects. He and his team always go the extra mile to provide outstanding customer service and knowledge in WordPress. They've been able to provide a high return on investment for our projects by always adapting the latest and greatest features and trends. I highly recommend Ryan and the team at VT Web Marketing for all your website needs. Pascale Savard, VP Board of Directors, Special Events and Marketing, Green Mountain Adaptive Sports.
Peter Lawrence Band
Peter Lawrence Band
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Ryan, Is a great person to work with. He helped me transferrer and host the bands web site. Vt Web marketing is flexible and really wants your business to thrive. This is a rare quality these days. You wont go wrong with theses cats.
Alex Cal
Alex Cal
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The person I told to was very helpful give me prices and ideas a little more expensive than I have thought The person I talked to on the phone's knowledge will stay me their way be their way sorry don't remember his name
simpl man
simpl man
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Very knowledgeable and willing to help.
Kelli Millick
Kelli Millick
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We've been working with VT Web Marketing for the past 5 years. First, they did a beautiful job on our website and were sure to include all of the information we needed to get out to the public. Since then, they've been very responsive to addressing any questions or support we've needed. They always take our ideas and drafts and make them come alive. The whole VT Web Marketing team has been wonderful to work with.
Patrick Quimby
Patrick Quimby
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Ryan and John and team are very knowledgeable and helped me with my website, and the updates that need to happen to remain competent in this market...thank you! Best, patrick
Monica L Morrissey
Monica L Morrissey
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I appreciate the quick service. I called and needed some immediate assistance for my website. They phoned me back within 20 minutes and had the work completed within 2 hours. Amazing! I am so grateful for their work and great service! If you have any website needs, this company is the one you want!