Search Engine Marketing + Social Media Advertising

Although our overall goal is to improve natural search rankings, it makes sense to include paid search listings in your marketing plan. These are paid ads that help improve your visibility in search results by sending direct traffic immediately to your website. Unlike a yellow pages listing, this is an extremely targeted approach. We can pinpoint the specific demographic, behaviors, and interests of people who are most likely to want your product or service. For smaller businesses, Facebook advertising provides one of the best returns on social media marketing.